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Monday, May 05, 2008 from 07:00 PM - 09:30 PM (ET)
Boston, MA
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Mobile advertising: Is it real?
According to the Wall Street Journal, mobile marketers spent $421 million in the US in 2006 (eMarketer). According to the Economist, the global number was $871 million in 2007 (Informa).
Who is really spending that kind of money on mobile marketing? Does this mean that mainstream advertisers have embraced the mobile opportunity?
Since Boston is a leader in the mobile advertising space, we are privileged to include some of the most experienced hands in the industry to tell it like it really is.
Each of our speakers will present a 5 minute case stdy of a successful marketing campaign. After the presentations, we'll have a brief Q&A session followed by a chance to socialize with fellow MobileMonday'ers over food and drinks.
info at momoboston dot com
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